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How to beat ChatGPT and the new wave of Content Shock
It’s hard to believe, but it’s been nine years since I wrote a well-known blog post called Content Shock. For the uninitiated, this post predicted that when business niches overflow with useful,...
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The hierarchy of AI-generated content: Where humans thrive
My friend Amanda Russell and I had a vital discussion about the connection between strategy, AI-generated content, and the personal brand. Obviously, these factors are interconnected. For many...
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How to Become a Genius
One of the highlights of my career was meeting Walter Isaacson. Walter has had a remarkable career as an academic, civic leader, and publisher, but he’s best known for authoring bestselling books on...
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How are you dealing with time-space compression?
I came across this graph that seems to capture a feeling in our world today: The theory here is that however we perceive the rate of change today, it will be double that next year, and the perceived...
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How to keep your job when facing marketing budget cuts
I’ve been around long enough to know that at one point or another, all of us will face marketing budget cuts. In a downturn, marketing and marketers are often on the chopping block. When leaders and...
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Who’s responsible for social media addiction? Me and you.
social media addiction Many times in my career, I’ve used a variation of this phrase: “I want this (product / content / service) to be so good people are addicted to it!” In a way, that’s the ultimate...
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The five key skills every marketer needs today
I am getting this question A LOT: What are the skills every marketer needs today? Of course there is a lot of interest in that! The world is changing at an incredible pace. How do we stay relevant? I...
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How big is the creator economy? Three times larger than we thought!
I was perusing The Wall Street Journal and saw a headline that grabbed my attention: “Forget Retirement. Become a Social Media Star Instead.” The article recounts how “granfluencer” Linda Davis earned...
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Cutting through the hype of Custom GPT
Open AI, the parent company of ChatGPT, recently introduced new functionality that allows you to create an AI personal assistant — a custom GPT — software anyone can program by simply typing in what...
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A New Commercial Strategy: Creators and Community
Over the past few months, I’ve been immersed in projects and research that have reinforced the idea that creators and community are driving huge changes in commercial strategies. These new dynamics...
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From Paycheck to Purpose: Why I Stopped Growing My Business
Somebody in my community asked me, in the coming year, what are your plans to grow your business? This question stopped me in my tracks for a moment because this year, I have no plans to grow my...
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